Strategic Business Planning
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DEI programs are good for business
Many businesses are spending more time and resources on supporting the well-being of their employees. This includes recognizing and addressing issues related to diversity, equity,…
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Get serious about your strategic planning meetings
Most business owners would likely agree that strategic planning is important. Yet many companies rarely engage in active measures to gather and discuss strategy. Sometimes…
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Ensure competitive intelligence efforts are helpful, not harmful
With so many employees working remotely these days, engaging in competitive intelligence has never been easier. The Internet as a whole, and social media specifically,…
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The many uses of a SWOT analysis
Using a strengths, weaknesses, opportunities, and threats (SWOT) analysis to frame an important business decision is a long-standing recommended practice. But don’t overlook other, broader…
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Getting more for your marketing dollars in 2021
A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Like every year, 2021 brings…
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The Balanced Scorecard approach to strategic planning
In the early 1990s, the Balanced Scorecard approach to strategic planning was developed to enable business owners to better organize and visualize their objectives. With…
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