Sales and Marketing

Engaging in customer-focused strategic planning

When creating or updating your strategic plan, you might be tempted to focus on innovative products or services, new geographic locations, or technological upgrades. But,…

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Are you ready for the return of trade shows and other events?

It’s happening. With vaccination rates rising and the more severe effects of the pandemic trending downward, several industries have announced in-person trade shows for later…

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Does your business have a unique selling proposition?

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on…

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